Hey, I’m Juanny, a London-based designer with

Role: Senior UX Designer

Team: Product researcher, UI designer, Senior producer

Impact: Clara was successfully launched in >1.5 years and won an award.

• Translated a complex AI model into an 0→1 award-winning app.
• Established UX principles, methodology, and guidelines for both web and app.
• Partnered with senior leadership, UI & dev teams to guide and align strategic decisions based on research insights.
• Crafted Clara’s tone of voice and language to meet diverse needs, including those with low health literacy.
• Designed an interactive experience that adapts to user’s context, such as type of arthritis and stage of the condition, and adapts its support over time as user needs change.

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Role: Lead UX/UI

Team: Product designer, data analyst, offshore engineering team

Impact: Kiosk redesign led to increase in store adoption from 84 to over 600 franchises. Designs were later adopted by UK, India, Kenya, Thailand, Malaysia, Trinidad & Tobago.

• Facilitated workshops with product, engineering, R&D, and business development teams to co-create a unified future strategy.
• Conducted research and trend analysis on kiosk environments globally, adapting insights for the South African market.
• Design system strategically enhanced core features, including meal-maker, product add-on, meal upgrade and a new accessible mode.
• Managed cross-functional product and design teams across Australia, South Africa, and India.
• Improved usability drove a decrease of ordering time and increased overall customer satisfaction.

Role: Lead UX/UI Designer

Team: 7 person cross-functional team with offshore designers and engineers

Impact: Live in 10 countries, the product has been integrated by 42 fintechs.

• Led extensive research on global markets, competitors, and emerging technologies for trend forecasting.
• Conducted user interviews and contextual inquiries to inform the design process, resulting in an intuitive banking interface that balances security, compliance, and usability for mobile and web.
• Partnered with product managers and engineers to define feature requirements and prioritise design enhancements, building a flexible, scalable design system.
• Led UX/UI delivery across teams in Australia and the UK, ensuring a frictionless experience that balanced business requirements with user needs.
• Applied WCAG 2.1 standards to ensure accessible designs.

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Role: Lead UX/UI Designer | Platform design

Team: 2 AWS developers and Nature Sciences director

Impact: MVP was delivered ahead of schedule and get approval for next-phase development.

• I collaborated with scientists, product and AWS engineering teams to design data-heavy interfaces, improving information clarity.
• Balanced business goals, user needs, and strict regulatory frameworks, using design thinking to drive real business impact.
• Created interactive prototypes for user validation.
• Demonstrated product viability through prototype, securing board commitment to a dedicated development team
• Produced a visionary prototype showcasing future opportunities for Board members, senior leadership, and external communications.
• Designed an interactive and easy-to-interpret interface to support demos and storytelling to clients and audiences of all carbon offset literacy levels.
• Focused on progressive disclosure of information, with flexibility of controls and data visualisation options to suit each analysts’ needs and preferences.

Streamlining conversion and encouraging deeper engagement to support one of Australia’s biggest cultural institution.

Role: Senior UX Designer

Team: Product researcher, 2 UI designers, engineering team

Impact: Website was successfully launched, increasing ticketing and donations conversions as well user visits to deep level content.

• Led discovery workshops and co-design sessions with teams from one of Australia’s top national museums and worked together to define their new digital experience. 
• Boosted conversion by making ticketing and donations easier to find, weaving them naturally into the user journey in a non-intrusive and contextual way.
• Designed a new search engine and simplified navigation by prominently featuring tags and filters to surface relevant content.
• Turned research insights into practical, measurable improvements in collaboration with researchers, UI and engineers.
• Partnered up with research team on usability testing to validated key conversion journeys, focusing on mobile.

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Role: Senior UX Designer

Team: Product researcher & Producer

Impact: The project was well received with stakeholders, securing buy-in for a full website redesign!

• Ran interviews and usability testing with existing and new clients, focusing on uncovering what triggered website visits.
• Further developed existing personas based on insights and built 3 customer journey maps.
• Carried out a platform audit and heuristic analysis, prioritising issues based on their impact to build a prioritised improvement plan.
• Delivered findings in a clear, impactful format, giving the client confidence take action.
• Uncovered overlooked needs by mapping analytics data to key tasks and search terms.
• Designed a user-centred navigation, regrouping services under easily understood categories.
• Optimised the information architecture based on insights from two rounds of client feedback.
• Validate experiences through stakeholder collaboration and usability testing.